I work across product design, e-commerce, experimentation, and design systems.
Most of my recent work has been in DTC, where design decisions are closely connected to what people understand, what they trust, and what they do next.
I like working on problems where the answer is not simply "make the UI better", but requires understanding the product, the business, the data, and the people using it.
I work across Mood's DTC funnel, including landing pages, advertorials, PDPs, growth experiments, and the design system supporting them.
I also work across paid, data, engineering, and product to connect customer intent with the experience that follows.
Worked across CRO experimentation for 14+ DTC brands, designing landing pages, PDPs, quizzes, and checkout experiences.
The work combined UX, experimentation, and visual design, with decisions shaped by performance data.
Designed UX/UI for a SaaS financial platform with AI-driven prediction features, working with product and engineering teams to improve usability and decision-making.
Mentored UX/UI students through project critiques, design decisions, and portfolio development.
Designed digital products across healthtech and fintech, with a focus on usability and accessibility.
Worked on a scalable design system and reusable components across digital products.
I’m open to product design, growth, and e-commerce opportunities.