Product Designer for DTC and e-commerce
I work across growth, experimentation, and design systems at Mood. Before that, I designed A/B tests for 14 DTC brands at a CRO agency, with 288+ designs shipped and 54 winning tests.
Designed Touchbase, a structured workflow connecting paid, creative, design, data, and engineering around the same landing-page brief.
Defined the naming, tokens, and platform rules so design, engineering, and AI-generated experiences work from the same system.
A Quick Add experience increased cart activity but reduced product exploration. I redesigned the modal to give shoppers more information and control before committing.
An 8-step quiz was losing users early in the flow. I audited the experience and fixed 15 interaction, content, and hierarchy issues.
I’m open to product design roles in DTC, e-commerce, and SaaS. Email is the fastest way to reach me.