One structured brief that connects paid, creative, design, data, and engineering.
The message in an ad could drift from the landing page, because paid, creative, design, data, and engineering were working from different inputs.
I designed Touchbase: one structured brief plus a framework that maps four page formats to audience awareness and intent. AI drafts from the brief, and the team reviews the decisions that matter.
Every team works from the same brief, and each page starts from the ad angle instead of a blank canvas.
Marketing and design were working from different inputs, so the message users saw in an ad could drift from the experience they found on the landing page.
The challenge was not simply creating pages faster. It was creating a shared structure that connected the ad angle, audience, page format, and implementation. That structure became Touchbase.
Paid, creative, design, data, and engineering were contributing at different stages of the process. That created three recurring problems.
Instead of treating every visitor the same, I mapped four landing-page formats to different levels of awareness and purchase intent.
AI speeds up the first draft. The judgment calls stay with the team.
A first version of each page variant, generated directly from the structured brief so it starts from the right audience, angle, and format.
Which format matches the visitor’s intent, whether the page keeps the promise made in the ad, and what gets built, reviewed, and tracked before launch.
Paid, creative, design, data, and engineering work from the same brief, so the ad angle carries through to the page.
Each page variant starts from an AI draft built on the right audience, angle, and format, and review time goes to the decisions that need people.
Tracking is defined before a page goes live, so results can be read the same way across formats.
The biggest challenge was not designing the interface. It was creating a structure that different teams could actually share.
The important shift was making the audience and intent the starting point, rather than asking teams to work from abstract marketing concepts.
That made the workflow easier to understand, easier to build, and easier to reuse.
I’m open to product design roles in DTC, e-commerce, and SaaS. Email is the fastest way to reach me.